If you owner a small business or you are just starting one even if you are planning to have one. Your starting point should be a plan on how to get your business to the right customer. And this begins with your presence online. Online presence begins with a business website.
Having your business on google will give your business a good success. And a boost for business breakthrough with no time. This online presence have its root in a responsive and optimized website. You may think there’s no benefit in having a website when you can do everything on social media.
Or maybe you think you can’t afford a professional website. So you get a freebie and do it yourself instead of allowing a professional to handle it for you. I can assure you that you have just signed in for a low level of success in your business if you think or act in this manner.
The reason for this article is to enlighten you so that you can give your business a lift that will make you laugh financially. I know that is your dream.
I am Not Tech Savvy!
Perhaps you are in the generation that didn’t grow up with computers. You don’t use a computer so you think your customers don’t use computers. You think if you are not tech savvy why bother with a website. No! That is not true. Everything today is coming online. If you are not there you will lose out on the daily catch of your potential customers.
Even if you have an established business that has relied on word of mouth. Thinking you are doing quite well, that is great. But if you try to own a responsive and search engine optimized website you will witness a multiple effect of increase in your reach to your potential customers. Let me show you how in the following reasons for you to have a professional website.
Here are Eight (8) compelling reasons for your business to have a professional website.
1. It Gives Credibility to Your Business
On daily basis I can assure you that more than half of the world population today, especially from your country are now online friendly. They search for what they want online daily. People are searching online for things they want. For solutions to their problems, to compare prices, or just to get some information about a store or best store in town, restaurant and different businesses before they purchase from them. If you don’t have a website, potential customers will go to your competitors who have. Especially if you are a home based business without a bricks and mortar address for customer to quickly find you.
Having a website will not only provide the information they are looking for, but it will give your business credibility. It simply says, “I am here”, “I mean business” and “I am in it for the long haul”.
2. Get Potential Customers Informed Easily
Think of a website as being an online brochure or catalogue that can be updated at any time in its most basic form. It is much easier and quicker to update information about your products and services on your website than it is in a printed brochure or catalogue.
Website is an effective way to introduce your customers to new your services, letting them know about new products, announcing upcoming events and special promotions. You can provide added value simply by running an information blog on your website by posting tips, resources and other information. Compared to print ads, newspaper articles and flyers which become outdated quickly.
Your website can provide current information and news. It directs people to your location through google map and allow people to follow you and get updates from you through mail subscribers etc. And if you discover a mistake after you publish a page or post, it is a quick fix.
More Than Just A Catalogue or Brochure
A website is more than just an online brochure or catalogue. It can house all your social media platforms like YouTube videos, Podcasts, Webinars, eBooks and other online media to showcase our skills, expertise and products, provide online classes, courses and workshops. It is actually a house for all of the listed platforms above.
Not to mention social media integration which enables you to share information on your website across numerous other channels and reach an even wider audience.
3. Better Accessibility to Customers
Unlike you bricks and mortar location which you only open a few hours a day, a website opens 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services, when your store or office is closed.
Not only that, visitors to your website can contact you, sign up for your courses, schedule appointments and even purchase directly through your website even when you are away from your desk or after closing with so many interactive features and add-ons that are available on the website.
You can have customers paid and get the product even online this is called ecommerce site. With today’s busy lifestyles, this is a great selling point when making a purchase decision. Imagine if you don’t have a website what your business suffers?
4. Access Wider Audience for Your Business
Websites is international. It is available to people all over the world. Accessible from anywhere in the world provided there is an internet connection. Today a lot of people are connected to internet all over the world and that large community has become reachable to your business. This is how to make your business international right from the corner of your office or home. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or if you are business or consumer based, your website provides you with an alternative location to sell. For retailers an eCommerce website is a great place to sell your products to a wider market. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to. Only with online selling page is how you can get them. This is one of the opportunity you are presented with on the website.
Service-based businesses also can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere and at any time. A website makes it so much easier to attract clients from a global market.
5. A Better Medium to Showcase Your Work
No matter what type of business you are into, a website is a great place to showcase your work or to demonstrate your skills. You can easily build a portfolio page on your website that will show to people all you have dine or can do. Image gallery or videos, as well as testimonials about your work can be added and you will be able to demonstrate what makes your company or you unique.
If you have a website, your portfolio can be viewed by everyone all over the world. You can also control what people see and how they interact on your website. Unlike the social media platforms, once you post your work on these channels you no longer own the rights to those photos and they could be sold to use in those sponsored ads you see on your timeline?
6. A Website Saves You Time and Energy
Time is money, so they are often linked together. Saving time and energy is another great reason why your business needs a professional website. Time is an important commodity in our ever increasing fast paced world even if you don’t attach a monetary value to it I hope you know that. Most people today don’t have enough time for leisure, pleasure, family or healthy activities. Having a professionally designed website saves you time both in the short and long term.
Simply providing information to your customers online can save you a vast amount of valuable time and energy that you would otherwise spend communicating to your prospects, traveling to reach them or otherwise through talking to customers on the phone, messenger or emails, face-to-face at meetings, networking events or trade shows all take time and energy.
Creating flyers, brochures and other promotional material also take time, money and sap energy from you. What of time to plan, research, communicate to your designer, printer and so on? Not to mention the time needed to distribute your marketing material etc.
With a website, you can save yourself a whole lot of time and energy and even money by providing information about your products and services in various online formats such as graphics, video, eBooks, or as articles like this one you are reading now on the website page. Remember no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.
7. It Improve Customer Service Experience
A professional website is a great way to provide value added service to your customers and clients. It is a great way to keep them coming back to your when they need your products or services.
Whatever product or service you offer in your business. You can share tips to your customers on how to use or care for the products they’ve purchased from you.
By including a FAQ page or a resources section. You can regularly add articles or upload newsletters to answer all your customers’ questions. You can keep them better informed and up to date.
8. You Own Your Website
Another reason why your business needs a professional website, is that you actually own your website. Information you have on the other social media can be out of your reach in one day. All in the name of violating a rule or what on that platform and you are locked out. All your efforts of years will be lost in just a day. Not like your own website. That is why I advised that all information you are sharing should be a feed from your website.